Marketing that respects the practice.
Mandamus builds inbound client systems for boutique law firms. SEO, LinkedIn, and content that sounds like the attorney, not a press release. Compliant with California bar advertising rules.
Book a strategy call See servicesMost law firm marketing is built for BigLaw.
It is expensive, glossy, and sounds like a brochure. It works for firms with 200 attorneys and a brand team. It does not work for a founder who just went solo, or a three-partner boutique trying to win founder clients without sounding like everyone else.
Founder-led firms win on voice, trust, and specificity. Cookie-cutter agencies flatten all three. Mandamus does the opposite.
Three systems that compound.
SEO that ranks for real intent
Practice area pages, location pages, and long-form guides built around keywords your ideal clients actually type. No spray-and-pray content calendars.
LinkedIn that sounds like you
Ghostwritten posts in the attorney's own voice. We study your transcripts, your deposition style, your sense of humor. The post reads like you wrote it on the train home.
Content that earns trust
Guides, FAQs, and explainers that answer the exact questions prospects ask before they will pay a retainer. Every piece is bar-compliant and attorney-approved.
A narrow, deliberate client list.
We take on a small number of California boutique firms each quarter. Typically founder-led, typically between one and fifteen attorneys, typically in entertainment, technology, intellectual property, employment, immigration, or business litigation. If your firm is in California and the founder still makes the marketing decisions, you are probably a fit.
Playbooks for founder-attorneys.
- The Boutique Law Firm Marketing Playbook for 2026
The exact system we use to turn a founder-led firm into a steady inbound engine, without BigLaw budgets.
- LinkedIn for Lawyers: The Founder-Attorney's Guide
Why LinkedIn is the highest-leverage channel for boutique attorneys in 2026, and how to use it without sounding like a brochure.
- SEO for California Law Firms: A Practical Guide
What actually ranks for lawyer queries in California. Local SEO, practice area pages, and the five technical fixes most firms skip.
- California Bar Advertising Rules: A Marketing Compliance Guide
What Rule 7.1 through 7.5 actually permits in 2026, and how to market aggressively without crossing the line.
- How Boutique Law Firms Beat BigLaw With Content
BigLaw has more lawyers. Boutiques have more personality. Here is why that wins in 2026.